MORE 4

More4 is a British free-to-air television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005. Its programming mainly focuses on lifestyle and documentaries, as well as foreign dramas. The idea of a sister channel aimed at an older demographic than the youth oriented E4 with the More4 branding was first planned by Channel 4 back in 2003, although it in fact had grown out of an earlier idea which had been known as G4 (also a relation to the American network of the same name.)[1][2] Channel 4 had previously been planning a free-to-air youth channel before deciding on the More4 concept, as E4 was still a subscription channel at the time. More4 eventually launched on 10 October 2005. Its initial lineup included More4 News, repeats of Channel 4 programmes such as Grand Designs, Countdown and Deal or No Deal and American drama series such as ER, The West Wing and The Sopranos, which had previously been seen on E4, alongside Channel 4. More4 also broadcast the American satire programme The Daily Show from its launch in 2005, and a late evening chat show, The Last Word.